Bloomingdales Goes Boomer

Everyone is looking to ring the cash register on the Boomer Bonanza. The latest entry is Bloomingdales with the launch of their Quotation departments which are now in 20 of the chain's 39 stores. Rather than look like a coordinated private-label collection, Bloomingdale's wanted Quotation to look more like a boutique. Each department sells up to 30 independent designers like 525 America and Laurie B. Bloomingdale's.

The styles are intended to appeal to mature women as well as 20-year-olds. Straps on tank tops are slightly wider to cover bra straps. A number of the tops from Sweet Pea, a line in nylon mesh-print fabric, feature three-quarter length sleeves in sheer fabric. There are plenty of tunic sweaters as well as a corduroy knee-length jacket embroidered with colorful flowers.

So the next time you're looking for something that's hip, but still  age appropriate, check out Bloomies.